JR shares with us his learnings around NFT i.e. what to look out for when selecting the right media asset for the right audience. But NFTs aren't just necessarily another distribution channel for digital assets, but a way to activate and involve your fanbase with creative approaches that goes beyond NFTs as collectibles.

If you are curious to hear more, just tune in.


Audio producer: Klaus Reinhardt


If you would like to hear more from Carsten and Marcus, join the panel discussion tomorrow at 4pm CET.